...Jiale Zhang; Farzana Quoquab; Jihad Mohammad Purpose The purpose of this paper is to examine whether technology readiness and game immersion experience affect tourists’ intentions to engage in metaverse tourism. In addition, it also investigates the mediating role of engagement, engrossment...

... metaverse experience through a tourism digital-twin platform is crucial to the success of metaverse tourism. How such a digital-twin platform should appeal to target users, however, lacks exploration. The study aims to advance a conceptual contribution by successfully creating a metaverse experience through...

...Jiale Zhang; Farzana Quoquab; Jihad Mohammad Purpose Guided by the self-determination theory and theory of planned behaviour, this study aims to examine the determinants of participating in metaverse tourism for Gen Z and Gen Y. Design/methodology/approach The cross-sectional method was used...

... and hospitality landscape. This study aims to examine how metaverse experiences affect tourists' cognitive processing, satisfaction and loyalty toward metaverse tourism using the stimulus-organism-response paradigm and cognitive experiential self-theory. Design/methodology/approach An online survey was undertaken...

...Hanyoung Go; Myunghwa Kang Purpose The purpose of this study is to define metaverse tourism and to provide a viewpoint and further research regarding metaverse tourism with respect to its potential for sustainable tourism. Design/methodology/approach This study investigated the potential...