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Keywords: Presencia física
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (4): 1247–1264.
Published: 25 March 2025
... en la intención de viaje de los espectadores. La presencia social y la presencia física desempeñan un papel mediador en el efecto de la confiabilidad y la experiencia de los famosos en la intención de viajar de los espectadores, mientras que la popularidad de los famosos solo puede afectar...
