...Yaobin Wang; Rong Wang; Yuhang Zhu; Haoyang Miao; Meiling Xiong Purpose In unfamiliar and highly socialized tourism service contexts, embarrassment often heightens tourists’ sensitivity to social observation and evaluation. With increasing application of service robots with high social presence...

... destinations based on consumer social presence and visit intention. The study also considers the interplay between VI types (human-like vs cartoon-like). Design/methodology/approach Based on social response and the uncanny valley theory, two pretests and three online experiments were designed. A total...

... characteristics have a direct and favorable impact on viewers’ travel intention. Social presence and physical presence play a mediating role in the effect of celebrity trustworthiness and expertise on viewers’ travel intention, whereas celebrity popularity can only indirectly affect travel intention through...