... how varying cultural norms, personal values and perceived risk collectively influence WTP in Taiwan’s distinctive environment (Fauzi and Battour, 2024 ; Liu, 2020). Further, building on the theory of planned behavior (TPB), the research further examines how attitudes, social norms and perceived...

... is mediated by SAT. Originality/value This research makes a contribution to the football tourism literature by first examining the theory of planned behaviour in conjunction with FFTMs, SAT, PDI and BIs. Furthermore, the findings of this study could offer valuable insights to assist tourism marketers...

...Jiale Zhang; Farzana Quoquab; Jihad Mohammad Purpose Guided by the self-determination theory and theory of planned behaviour, this study aims to examine the determinants of participating in metaverse tourism for Gen Z and Gen Y. Design/methodology/approach The cross-sectional method was used...

...Mahmoud Abou Kamar; Azza Maher; Islam Elbayoumi Salem; Ahmed Mohamed Elbaz Purpose This study used an integrated model that incorporates the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to empirically investigate how eco-gamification stimulates users' sustainability...

...Asif Iqbal Fazili; Asif Hamid Charag; Irfan Bashir; Ahmed Abdulaziz Alshiha; Maraj Rahman Sofi Purpose This study aims to extend the theory of planned behaviour (TPB) to develop finer understanding about tourist’s attitude and intention towards visiting a politically unstable and conflict-ridden...

...Xin-Jean Lim; Jun-Hwa Cheah; Alastair M. Morrison; Siew Imm Ng; Siqi Wang Purpose With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase...

..., 计划行为理论, 模型比较, 马来西亚 文章类型 研究论文 Purpose Few studies have adopted social psychology theories to understand the medical tourism decision-making process. The purpose of this study is to fill the said gap by suggesting the adoption of two social cognition models: the theory of planned behaviour (TPB...

... and other key stakeholders in the tourism industry. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Religiosity Theory of reasoned action Theory of planned behaviour Green purchase intention Environmentally friendly hotel selection Green...