... and Rahman (2018) examine satisfaction and loyalty but overlook how multidimensional stimuli interact with psychological states to shape WTP. Theory of planned behaviour S-O-R Willingness to pay more Friendly tourism environment 關鍵詞: 計畫行為理論、 S-O-R 、願意支付溢價、 友善旅遊環境 Teoría del...

... literature by first examining the theory of planned behaviour in conjunction with FFTMs, SAT, PDI and BIs. Furthermore, the findings of this study could offer valuable insights to assist tourism marketers in gaining a deeper understanding of FFTMs, BIs, SAT and PDI. Football tourism Mega sports events...

...Jiale Zhang; Farzana Quoquab; Jihad Mohammad Purpose Guided by the self-determination theory and theory of planned behaviour, this study aims to examine the determinants of participating in metaverse tourism for Gen Z and Gen Y. Design/methodology/approach The cross-sectional method was used...

... turísticos. Purpose This study used an integrated model that incorporates the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to empirically investigate how eco-gamification stimulates users' sustainability knowledge and, consequently, their pro-sustainable intentions through...

... consiguiente, el estudio de las percepciones, actitudes e intención de los turistas hacia Kashmir podría ayudar al gobierno local y a otras organizaciones de gestión de destinos a trazar acciones futuras. Purpose This study aims to extend the theory of planned behaviour (TPB) to develop finer understanding...

...Xin-Jean Lim; Jun-Hwa Cheah; Alastair M. Morrison; Siew Imm Ng; Siqi Wang Purpose With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase...

..., 计划行为理论, 模型比较, 马来西亚 文章类型 研究论文 Purpose Few studies have adopted social psychology theories to understand the medical tourism decision-making process. The purpose of this study is to fill the said gap by suggesting the adoption of two social cognition models: the theory of planned behaviour (TPB...

... and other key stakeholders in the tourism industry. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Religiosity Theory of reasoned action Theory of planned behaviour Green purchase intention Environmentally friendly hotel selection Green...