... 03 2025 29 03 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Theory of planned behaviour S-O-R Willingness to pay more Friendly tourism environment 關鍵詞: 計畫行為理論、 S-O-R 、願意支付溢價、 友善旅遊環境 Teoría del comportamiento...

... is mediated by SAT. Originality/value This research makes a contribution to the football tourism literature by first examining the theory of planned behaviour in conjunction with FFTMs, SAT, PDI and BIs. Furthermore, the findings of this study could offer valuable insights to assist tourism marketers...

...Jiale Zhang; Farzana Quoquab; Jihad Mohammad Purpose Guided by the self-determination theory and theory of planned behaviour, this study aims to examine the determinants of participating in metaverse tourism for Gen Z and Gen Y. Design/methodology/approach The cross-sectional method was used...

...Mahmoud Abou Kamar; Azza Maher; Islam Elbayoumi Salem; Ahmed Mohamed Elbaz Purpose This study used an integrated model that incorporates the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to empirically investigate how eco-gamification stimulates users' sustainability...

...要参考。然而, 尽管本研究揭示了游客的决策行为过程, 但研究结论仍受限于以下几点：单一的地理研究方法、方便抽样法、忽视了群体间的差异。 研究创新/意义 本文开创性地利用扩展的计划行为理论模型研究游客对政治敏感地区——查谟和克什米尔的选择意向。克什米尔地区有潜力成为全球最佳的旅游目的地之一, 因此研究游客对该地区的感知、态度和意向对于当地政府和其他管理组织制定未来的行动方案具有重要意义。 Purpose This study aims to extend the theory of planned behaviour (TPB) to develop finer...

...Xin-Jean Lim; Jun-Hwa Cheah; Alastair M. Morrison; Siew Imm Ng; Siqi Wang Purpose With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase...

...: the theory of planned behaviour (TPB) and protection motivation theory (PMT), to predict medical tourism behavioural intention, as well as compare their predictive power by integrating TBP and PMT in a single model. Design/methodology/approach A quantitative method has been adopted. There were 265...

... 05 2020 16 05 2020 17 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Religiosity Theory of reasoned action Theory of planned behaviour Green purchase intention Environmentally friendly hotel selection Green...