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Keywords: Visual interface design quality
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Journal Articles
The influence of 360-degree VR videos on tourism web usage behaviour: the role of web navigability and visual interface design quality
Available to PurchaseKifayat Nahiyan Rafi, Mohammad Osman Gani, Nik Mohd Hazrul Nik Hashim, Muhammad Sabbir Rahman, Mohammad Masukujjaman
Journal:
Tourism Review
Tourism Review (2025) 80 (3): 725–741.
Published: 05 April 2024
... (VR) videos incorporating Web navigability and visual interface design quality (stimulus) on travel websites can make tourists more engaged and then satisfied (organism), which could make them more likely to visit destinations and spread electronic word of mouth (e-WOM) (response). Design/methodology...
