Muhammad Sabbir Rahman
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Journal Articles

The influence of 360-degree VR videos on tourism web usage behaviour: the role of web navigability and visual interface design quality

Kifayat Nahiyan Rafi, Mohammad Osman Gani, Nik Mohd Hazrul Nik Hashim, Muhammad Sabbir Rahman, Mohammad Masukujjaman
Journal: Tourism Review
Tourism Review (2025) 80 (3): 725–741.
https://doi.org/10.1108/TR-06-2023-0383
Published: 05 April 2024
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Journal Articles

An integrative model of consumer-based heritage destination brand equity

Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Bashir Hussain, Md Afnan Hossain
Journal: Tourism Review
Tourism Review (2021) 76 (2): 358–373.
https://doi.org/10.1108/TR-12-2019-0505
Published: 02 October 2020
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Journal Articles

Tourist’s preferences in selection of local food: perception and behavior embedded model

Muhammad Sabbir Rahman, Mahmud Habib Zaman, Hasliza Hassan, Chong Chin Wei
Journal: Tourism Review
Tourism Review (2018) 73 (1): 111–132.
https://doi.org/10.1108/TR-04-2017-0079
Published: 15 January 2018
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Journal Articles

Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives

Muhammad Sabbir Rahman, Hasliza Hassan, Aahad Osman-Gani, Fadi Abdel Muniem Abdel Fattah, Md. Aftab Anwar
Journal: Tourism Review
Tourism Review (2017) 72 (2): 156–170.
https://doi.org/10.1108/TR-12-2016-0057
Published: 19 June 2017
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