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Journal Articles

An integrative model of consumer-based heritage destination brand equity

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Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Bashir Hussain, Md Afnan Hossain
Journal: Tourism Review
Tourism Review (2021) 76 (2): 358–373.
https://doi.org/10.1108/TR-12-2019-0505
Published: 02 October 2020
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