.... Figure 1 Proposed research framework Source: Developed by the authors for this study A proposed research framework linking friendly tourism environment, quality of hotels and restaurants, and financial risk to willingness to pay more through multiple mediating factors. The proposed research...

...Bekir Bora Dedeoğlu; Anil Bilgihan; Ben Haobin Ye; Yajun Wang; Fevzi Okumus Purpose The purpose of this paper is to examine the impact of social media sharing on tourists’ willingness to pay more (WPM) at destinations. The moderating effects of tourists’ preferred route in decision-making...