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Keywords: Word-of-mouth (WOM)
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Journal Articles
Journal:
Tourism Review
Tourism Review (2025) 80 (6): 1175–1192.
Published: 29 April 2024
... Incentives Word-of-mouth (WOM) Electronic word-of-mouth (eWOM) Positive word-of-mouth (PWOM) Individualism-collectivism erg理论 激励 口碑 电子口碑 积极口碑 个人主义-集体主义 Teoría ERG Incentivación Boca a boca (WOM) Boca a boca electrónico (eWOM) Boca a boca positivo (PWOM) Individualismo-colectivismo...
Journal Articles
Journal:
Tourism Review
Tourism Review (2017) 72 (4): 392–410.
Published: 20 November 2017
...Tz-Li Wang; Phuong Thi Kim Tran; Vinh Trung Tran Purpose This paper aims to examine the effects of gender and visit frequency as moderating variables on the relationships among destination perceived quality, tourist satisfaction and word-of-mouth (WOM). Design/methodology/approach This study...
