... segmentation based on detected heterogeneity are recommended. Public policies supporting co-funding of certifications, standardisation of accessibility information and improvements in the accessible environment can strengthen the destination’s competitiveness and inclusiveness. Accessible tourism...

...Bob McKercher Purpose This paper aims to discuss the evolution of the cultural tourism market and what its future may be. Design/methodology/approach Instead of seeing the cultural tourism market as homogeneous, a segmentation model was developed based on the centrality of culture...

... turnover in order to establish how sport features in products involving Latin America. Based on this idea we decided to carry out a research amongst providers of active sports holidays and asked them about a typical client. We divided the providers into segments according to the type of guests...

... several dimensions in the attempt to construct a tourist typology that provides explanation in addition to understanding. tourist traveller tourist typology tourist types tourism sociology segmentation Tourist or Traveller? A Typological Approach M. Mehmetoglu: Tourist or Traveller...

... focused promotional strategies in well segmented markets to promote a tourist destination. Constituents of a destination's tourist image for the state of Utah were identified using factor analysis based upon a priori assumptions about the nature of constituents of a state's tourist image. Four major...