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Purpose

This paper aims to demonstrate how people's memes of life help them make sense out of what might initially be considered new or “foreign” concepts.

Design/methodology/approach

This short paper uses a conversational approach to introduce the concept of memes of life, work through a thought experiment engaging a random headline from The Times in Print, and reflect on the role these memes of life play in one's learning and growth.

Findings

This paper suggests that, by identifying recurring thought patterns that help us make sense of the world and understanding their evolving nature, one can more consciously participate in constructing one's lens to the world.

Originality/value

This paper connects the concepts of memes, associative patterning, learning threshold and sense‐making through a thought experiment.

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