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Read just about any literature, advertisement or media article,written within the last decade, describing a product, service or organization, and you can be sure of at least one inclusion of the word“innovation”. Sadly, the word “innovation”, in recent usage, has become so hackneyed it seriously runs the risk of metamorphosizing into an expression of a doubtful quality. This interview with Phil Robson, Managing Director, NIS Ltd, UK, explores this role and meaning of the “innovation” within the context of manufacturing industry.
© MCB UP Limited
1994
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