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Purpose

The purpose of this paper is to analyze the dimensions and practices that have shaped the safety of amusement rides and devices in the US amusement park industry.

Design/methodology/approach

The paper provides an overview and historical examination of key concepts and phenomena.

Findings

The paper concludes that continued amusement ride and device incidents resulting from a lack of nationally accepted and recognized standards will potentially lead to or cause additional negative guest perception and possibly result in regulation from an external agency. This paper identifies areas of concern and makes recommendations to address the potential consequences resulting from staying the current course. It determines that the industry needs to find a collective voice and establish consistent self‐regulating policies in order to curb the incidents rates and avoid federal regulation.

Research limitations/implications

The paper reports on several secondary research, scholarly as well as industry and government publications and personal communications.

Practical implications

The safety of patrons visiting amusement parks has become paramount during recent times. Over the last decade or so, the amusement park industry has struggled with the fallout from numerous serious injuries and ride related deaths. This has generated a great deal of interest from patrons, media outlets, and politicians alike. With the continued operation of amusement parks and attractions and the competition of external entertainment options, it is important for the industry to project a solid and evolving image of safety in order to attract and retain patrons.

Originality/value

The paper explores the evolution of amusement ride and safely in the USA.

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