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Purpose
The purpose of this study is to highlight the Grande Traversée des Alpes or – Move your Alps (GTA) which can be regarded as one of the first organizations to promote sustainable tourism in the Alps.
Design/methodology/approach
The study is based on a case study of the GTA.
Findings
The GTA is a key case study for understanding stakeholders’ management and sustainable tourism in the Alps.
Originality/value
There has been insufficient attention given in the literature to the role of the GTA, especially given its importance in the promotion of sustainable tourism in the Alps.
© Emerald Publishing Limited
2018
Emerald Publishing Limited
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