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Purpose

This paper aims to investigate the existence of the Taíno people in Cuba and Jamaica and their alignment with the sustainable development goals (SDGs) of 2030. The Caribbean has long had a narrative that the indigenous people – the Taíno – were made extinct after their encounter with Christopher Columbus in the 1500s. However, recent theoretical and empirical data have documented the survival and existence of indigenous people throughout the Caribbean. The goal of this paper is to contribute to a new narrative on Caribbean indigenous communities by documenting their current needs and challenges in achieving sustainability. It further recommends practical ways in which indigenous communities can be included in plans/goals for sustainability to ensure full alignment for the betterment of their people.

Design/methodology/approach

This paper takes a qualitative case study approach coupled with a literature review of the Taíno of the Caribbean. Qualitative interviews were conducted with Caciques/Kasikes (Tribe Leaders) and members of Taíno communities in Jamaica and Cuba.

Findings

The members of the indigenous communities’ view community-based/indigenous tourism as a solution to preserve and sustain their heritage and provide income for their people; they provide strong recommendations on how this may be achieved in keeping with the 2030 SDGs.

Originality/value

Academic literature that documents the modern day existence and experiences of the Caribbean indigenous people, especially in Cuba and Jamaica, is a clear gap. The goal of this paper is to provide a new theoretical framework/narrative on Caribbean indigenous communities and suggest practical ways in which they can be further integrated with tourism to ensure full alignment for the betterment and sustainability of their people.

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