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Purpose

This paper aims to provide an overview of the short-term impact of COVID19 on the new tourism paradigm worldwide, as well imagining how it could influence society’s inclusion. The purpose is thus to share some insight into this unprecedented situation.

Design/methodology/approach

This paper uses a practical and empirical approach, based on readings and conversations with international stakeholders, and contrasted with the Creative Tourism Network’s background.

Findings

This paper explores the impact of the COVID-19 crisis on the tourism industry, human values and intangibles and new opportunities for societal inclusion, together with examples of good practices.

Practical implications

The viewpoint is based on observation, analysis and conversations with stakeholders around the world. It also draws on examples and practical cases from the destinations’ members of the Creative Tourism Network.

Originality/value

This paper draws on observation and reflections about the evolution of societal inclusion through new forms of creative and niche tourism, accelerated by the COVID-19 crisis.

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