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Purpose

– The purpose of this article is to demonstrate how the Azores are overcoming the challenges and less favourable conditions arising from the economic crisis.

Design/methodology/approach

– The article is based on information drawn from official national and regional sources.

Findings

– The positive evolution that was taking place in the Azorean tourism was naturally affected by the financial and economic crisis. In recent years, the Archipelago has been enjoying visibility as a tourist destination and is increasingly standing out as a unique destination due to its natural and landscape heritage, capable of captivating the most demanding tourists in terms of environmental quality.

Originality/value

– This article presents the perspective of the Azorean government and the responses given to the challenges caused by the economic crisis and the strategies outlined for the coming years.

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