– This paper aims to highlight an Indian festival’s contribution to cultural and economic well-being.
– This study utilizes a qualitative approach to analyze the impacts of Ganesh Chaturthi festival, which is annually celebrated over a period of two weeks across the nation.
– The study shows that the Ganesh Chaturthi festival fosters national cohesiveness, promotes communal harmony, preserves family values, helps maintain national identity, revitalizes the economy and fosters cultural tourism.
– This paper provides useful insights for policy makers, local government, businesses and community leaders for deriving optimal benefits from the annual Ganapati festival.
– The Indian economy is developing very rapidly, and yet there is limited published literature available on the contribution of festivals to these developments.
