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Journal Articles
Image, place and nostalgia in hospitality branding and marketing
Available to Purchase
Worldwide Hospitality and Tourism Themes (2013) 5 (1): 14–26.
Published: 25 January 2013
...Hadyn Ingram; Deborah Grieve; Louise Hunt; Nick Johns Purpose The purpose of this paper is to examine the nature of nostalgia, especially nostalgia associated with place, and its potential in the development of branding and advertising images for the hospitality industry. Design/methodology...
