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Keywords: Artificial intelligence
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Journal Articles
Artificial intelligence in tourism: a bibliometric analysis of intellectual evolution through the lens of technology acceptance and generative AI
Available to Purchase
Worldwide Hospitality and Tourism Themes 1–17.
Published: 10 April 2026
...Merve Sağcan; Duygu Doğan; Tolga Fahri Çakmak; Nalan Albuz Purpose This study aims to examine academic research conducted on artificial intelligence (AI) in the field of tourism within a comprehensive bibliometric framework, revealing the intellectual structure, thematic development...
Journal Articles
James Bond for a day: emerging roles of AI in thematic tour contexts
Available to Purchase
Worldwide Hospitality and Tourism Themes 1–13.
Published: 19 February 2026
...Burak Düz Purpose Despite its increasing integration into travel services, there has been limited exploration of artificial intelligence ( AI ) technologies in thematic tour contexts. Identifying AI’s emerging roles in these tours can offer valuable insights into how this technology is applied...
Journal Articles
Worldwide Hospitality and Tourism Themes (2025) 17 (1): 132–143.
Published: 19 February 2025
...Katerina Pericleous; Sotiroula Liasidou; Todor Dyankov Purpose The aim of the study is to understand employees’ feelings towards artificial intelligence (AI) in relation to their job performance and productivity, as well as their opinion of the risk of being displaced by AI. Design/methodology...
Journal Articles
Artificial intelligence driven adaptive learning methods in sustainable tourism education
Available to Purchase
Worldwide Hospitality and Tourism Themes (2025) 17 (1): 120–131.
Published: 13 February 2025
...Raphaela Neophytou; Sotiroula Liasidou; Kosmas Pipyros; Anastasia Christofi Purpose The research’s purpose is to examine the incorporation of Artificial Intelligence (AI) within the context of sustainable tourism education, emphasizing its capacity to augment educational achievements and provide...
Journal Articles
Negative impacts of artificial intelligence technologies on the tourism industry
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Worldwide Hospitality and Tourism Themes (2025) 17 (1): 22–34.
Published: 04 February 2025
...Anda Zvaigzne; Lienite Litavniece; Sergejs Kodors; Kristiana Jurkane Purpose The present research study aims to conduct a thematic literature review of the negative impacts of artificial intelligence (AI) on the tourism industry. Design/methodology/approach The research study is based...
Journal Articles
Introduction to the thematic issue: transformative relationships between tourism and technology
Open Access
Worldwide Hospitality and Tourism Themes (2025) 17 (1): 6–10.
Published: 27 January 2025
... aspects of tourism technology, such as cybersecurity, digital marketing, smart tourism initiatives, the role of social media and the impact of emerging technologies like artificial intelligence through different perspectives of discussion. Findings Each article provides useful conclusions that shed...
Journal Articles
Worldwide Hospitality and Tourism Themes (2025) 17 (1): 144–148.
Published: 27 January 2025
..., safety and education. Emerging technologies, like artificial intelligence, are reshaping the tourism industry by creating new opportunities for innovation and engagement. The industry’s primary challenge is to utilize these technologies wisely, ensuring they do not replace the concept of hospitality...
Journal Articles
Conclusion: addressing the labor shortage problem in the hospitality and tourism industries
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Worldwide Hospitality and Tourism Themes (2024) 16 (5): 664–667.
Published: 29 October 2024
... and its significance for the hospitality and tourism industry. Findings This thematic issue examines the profound impact of automation and artificial intelligence on the tourism and hospitality industries, where advancements in technology are juxtaposed with the challenge of skill shortages...
Journal Articles
Elevating workforce stability: augmented reality and artificial intelligence solutions for overcoming employee turnover challenges in hospitality and tourism
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Worldwide Hospitality and Tourism Themes (2024) 16 (5): 598–610.
Published: 20 August 2024
...Orhan Can Yilmazdogan Purpose The aim of this article is to produce alternative solution suggestions at a conceptual level, by utilizing technologies in the field of Augmented Reality (AR) and Artificial Intelligence (AI), to address the increasing personnel shortages encountered in the tourism...
Journal Articles
Is “machina” a “deus ex machina” solution to the labour shortages in tourism and hospitality?
Available to Purchase
Worldwide Hospitality and Tourism Themes (2024) 16 (5): 566–570.
Published: 01 August 2024
...Stanislav Ivanov Purpose To evaluate the role of robots, artificial intelligence and service automation in mitigating the labour shortages in tourism and hospitality. Design/methodology/approach This is a conceptual paper. Findings Robots, artificial intelligence and service automation...
Journal Articles
Technological workforces of events: where and how to use them?
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Worldwide Hospitality and Tourism Themes (2024) 16 (5): 571–579.
Published: 11 July 2024
.... Technological workforces Robots Artificial intelligence Internet of things Augmented reality Virtual reality The pandemic, which emerged as a global crisis, has impacted event managers and participants in numerous ways (Dillette and Ponting, 2021). This period accelerated the digital transformation...
Journal Articles
The dark side of artificial intelligence: threats to tourism workers
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Worldwide Hospitality and Tourism Themes (2024) 16 (2): 127–137.
Published: 24 May 2024
...Handan Hamarat; Haydar Sahin; Ayşe Koç Apuhan; Ramazan İnan Purpose This study aims to conduct research by making use of studies investigating the negative effects of artificial intelligence on the future careers and work motivation of tourism employees. Design/methodology/approach...
Journal Articles
Revolutionizing getaways: automation and artificial intelligence’s transformative journey in tourism and hospitality
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Worldwide Hospitality and Tourism Themes (2024) 16 (2): 248–251.
Published: 15 May 2024
...Seden Dogan; Trishna G. Mistry; Luana Nanu Purpose This theme issue aims to explore the depth and breadth of automation and artificial intelligence’s (AI’s) impact on the hospitality and tourism industry. Design/methodology/approach The thematic examination of the articles presented...
Journal Articles
Evaluation of top tourism destinations according to their AI development with the entropy-TOPSIS-integrated method
Available to Purchase
Worldwide Hospitality and Tourism Themes (2024) 16 (2): 216–231.
Published: 14 May 2024
...Mustafa Yılmaz; Mustafa Ülker; Pembe Ülker Purpose This study aims to determine and evaluate the artificial intelligence (AI) development and competitiveness of the top 20 countries that receive the highest number of tourists with the entropy technique for order of preference by similarity...
Journal Articles
Intellectual structure on artificial intelligence studies in tourism and hospitality: a bibliometric analysis
Available to Purchase
Worldwide Hospitality and Tourism Themes (2024) 16 (2): 202–215.
Published: 02 May 2024
...Ümit Şengel; Merve Işkın Purpose The paper aims to reveal the intellectual structure of studies on artificial intelligence (AI) in the fields of tourism and hospitality. Evaluations regarding the intellectual structure have been made based on co-author, co-word and citation. Design/methodology...
Journal Articles
An overview of chatbots in tourism and hospitality using bibliometric and thematic content analysis
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Worldwide Hospitality and Tourism Themes (2024) 16 (2): 232–247.
Published: 25 April 2024
...Gökhan Yılmaz; Ayşe Şahin-Yılmaz Purpose Artificial intelligence is one of the most significant and active fields of study in the last few years. Artificial intelligence-derived robotic technologies known as chatbots are gaining interest from both academic and industry sectors. By analyzing...
Journal Articles
A bibliometric analysis of the technology acceptance model and the use of robots in tourism studies
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Worldwide Hospitality and Tourism Themes (2024) 16 (2): 178–189.
Published: 15 April 2024
... into the necessity for further publications in this field. Yusuf Gökçe can be contacted at: ygokce@bingol.edu.tr 18 03 2024 19 03 2024 19 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Robot Artificial intelligence Technology...
Journal Articles
A holistic approach to artificial intelligence-related research in the transportation system: bibliometric analysis
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Worldwide Hospitality and Tourism Themes (2024) 16 (2): 138–149.
Published: 11 April 2024
...Ayşe Şengöz; Beste Nisa Orhun; Nil Konyalilar Purpose Developments regarding the use of artificial intelligence (AI) in transportation systems, one of the important stakeholders of tourism, are remarkable. However, no review thus far has provided a comprehensive overview of research on AI...
Journal Articles
Unveiling ChatGPT in tourism education: exploring perceptions, advantages and recommendations from educators
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Worldwide Hospitality and Tourism Themes (2024) 16 (1): 105–118.
Published: 26 February 2024
... in understanding the integration of artificial intelligence (AI) in specialized fields of study. Figure 1 Author’s dialogue with ChatGPT While it lacks ethical reasoning capabilities, it’s consciously designed to avoid spreading harmful or illegal content. Moreover, it retains context within ongoing...
Journal Articles
The impact of artificial intelligence and machine learning on the global economy and its implications for the hospitality sector in India
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Worldwide Hospitality and Tourism Themes (2021) 13 (2): 252–259.
Published: 07 June 2021
...Sudhanshu Bhushan Purpose The purpose of this paper is to explore and evaluate the existing and future impact of artificial intelligence (AI) and machine learning on the global economy. It includes viewing the inclusion of AI in different sectors, its impact on industries, the trends...
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