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Keywords: Artificial intelligence
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Journal Articles
Journal Articles
Worldwide Hospitality and Tourism Themes 1–13.
Published: 19 February 2026
...Burak Düz Purpose Despite its increasing integration into travel services, there has been limited exploration of artificial intelligence ( AI ) technologies in thematic tour contexts. Identifying AI’s emerging roles in these tours can offer valuable insights into how this technology is applied...
Journal Articles
Worldwide Hospitality and Tourism Themes (2025) 17 (1): 132–143.
Published: 19 February 2025
...Katerina Pericleous; Sotiroula Liasidou; Todor Dyankov Purpose The aim of the study is to understand employees’ feelings towards artificial intelligence (AI) in relation to their job performance and productivity, as well as their opinion of the risk of being displaced by AI. Design/methodology...
Journal Articles
Worldwide Hospitality and Tourism Themes (2025) 17 (1): 120–131.
Published: 13 February 2025
...Raphaela Neophytou; Sotiroula Liasidou; Kosmas Pipyros; Anastasia Christofi Purpose The research’s purpose is to examine the incorporation of Artificial Intelligence (AI) within the context of sustainable tourism education, emphasizing its capacity to augment educational achievements and provide...
Journal Articles
Worldwide Hospitality and Tourism Themes (2025) 17 (1): 22–34.
Published: 04 February 2025
...Anda Zvaigzne; Lienite Litavniece; Sergejs Kodors; Kristiana Jurkane Purpose The present research study aims to conduct a thematic literature review of the negative impacts of artificial intelligence (AI) on the tourism industry. Design/methodology/approach The research study is based...
Journal Articles
Worldwide Hospitality and Tourism Themes (2025) 17 (1): 6–10.
Published: 27 January 2025
... aspects of tourism technology, such as cybersecurity, digital marketing, smart tourism initiatives, the role of social media and the impact of emerging technologies like artificial intelligence through different perspectives of discussion. Findings Each article provides useful conclusions that shed...
Journal Articles
Worldwide Hospitality and Tourism Themes (2025) 17 (1): 144–148.
Published: 27 January 2025
..., safety and education. Emerging technologies, like artificial intelligence, are reshaping the tourism industry by creating new opportunities for innovation and engagement. The industry’s primary challenge is to utilize these technologies wisely, ensuring they do not replace the concept of hospitality...
Journal Articles
Worldwide Hospitality and Tourism Themes (2024) 16 (5): 664–667.
Published: 29 October 2024
... and its significance for the hospitality and tourism industry. Findings This thematic issue examines the profound impact of automation and artificial intelligence on the tourism and hospitality industries, where advancements in technology are juxtaposed with the challenge of skill shortages...
Journal Articles
Journal Articles
Worldwide Hospitality and Tourism Themes (2024) 16 (5): 566–570.
Published: 01 August 2024
...Stanislav Ivanov Purpose To evaluate the role of robots, artificial intelligence and service automation in mitigating the labour shortages in tourism and hospitality. Design/methodology/approach This is a conceptual paper. Findings Robots, artificial intelligence and service automation...
Journal Articles
Worldwide Hospitality and Tourism Themes (2024) 16 (5): 571–579.
Published: 11 July 2024
.... Technological workforces Robots Artificial intelligence Internet of things Augmented reality Virtual reality The pandemic, which emerged as a global crisis, has impacted event managers and participants in numerous ways (Dillette and Ponting, 2021). This period accelerated the digital transformation...
Journal Articles
Worldwide Hospitality and Tourism Themes (2024) 16 (2): 127–137.
Published: 24 May 2024
...Handan Hamarat; Haydar Sahin; Ayşe Koç Apuhan; Ramazan İnan Purpose This study aims to conduct research by making use of studies investigating the negative effects of artificial intelligence on the future careers and work motivation of tourism employees. Design/methodology/approach...
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Worldwide Hospitality and Tourism Themes (2024) 16 (2): 232–247.
Published: 25 April 2024
...Gökhan Yılmaz; Ayşe Şahin-Yılmaz Purpose Artificial intelligence is one of the most significant and active fields of study in the last few years. Artificial intelligence-derived robotic technologies known as chatbots are gaining interest from both academic and industry sectors. By analyzing...
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