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Keywords: Brand equity
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Journal Articles
Worldwide Hospitality and Tourism Themes (2020) 12 (5): 509–523.
Published: 10 August 2020
... sustainable efforts to brand personality, hospitality companies can devise genuine goals, organically incorporating these to the brands’ vision, reinforcing brand equity and creating value, while increasing customer loyalty. Originality/value Three diverse organisations were selected for the study. Hilton...
