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Keywords: Brand identity
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Journal Articles
Worldwide Hospitality and Tourism Themes (2022) 14 (1): 56–64.
Published: 31 December 2021
... to be rebranded. The paper shows how through the rebranding process the destination can create brand identity elements that communicate as well as guide their sustainability efforts. Also, just as corporations need to include and have employees that believe and support the company's brand identity elements, DMOs...
