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Keywords: Branding
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Journal Articles
Post-pandemic ecotourism in Langkawi: motivational factors and revisit intentions
Available to Purchase
Worldwide Hospitality and Tourism Themes (2025) 17 (3): 314–321.
Published: 06 March 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Ecotourism Eco tourists Motivational factors Push and pull factors Marketing Branding COVID-19, a global crisis, has significantly transformed many aspects of our daily life. It has altered...
Journal Articles
Under-tourism regions and destinations: what are their opportunities to succeed?
Available to Purchase
Worldwide Hospitality and Tourism Themes (2021) 13 (6): 763–772.
Published: 09 September 2021
... honey-producing communities of mountainous Larnaka collectively known as Rural Larnaca Honey Villages. Nine villages, such as Kato Drys, Kato Lefkara, Layia, Melini, Odou, Ora, Vavla, Vavatsinia and Agioi Vavatsinias, have been branded with a shared identity and participation in the “Honey Routes...
Journal Articles
Assessing the suitability of a single brand of MSMEs in the hospitality sector to boost sustainable development: the case of Mauritius
Available to Purchase
Worldwide Hospitality and Tourism Themes (2021) 13 (1): 109–123.
Published: 22 March 2021
...Michael Louis Fabien Pompeia Purpose The purpose of this paper is to assess the suitability of a single brand for micro, small and medium enterprises (MSMEs) in the hospitality sector to boost sustainable development in Mauritius. Design/methodology/approach The research design focuses...
Journal Articles
Image, place and nostalgia in hospitality branding and marketing
Available to Purchase
Worldwide Hospitality and Tourism Themes (2013) 5 (1): 14–26.
Published: 25 January 2013
...Hadyn Ingram; Deborah Grieve; Louise Hunt; Nick Johns Purpose The purpose of this paper is to examine the nature of nostalgia, especially nostalgia associated with place, and its potential in the development of branding and advertising images for the hospitality industry. Design/methodology...
