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Keywords: Business-to-consumer communications
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Journal Articles
Linchi Kwok (Lingzhi Guo), Feifei Zhang, Yung-Kuei Huang, Bei Yu, Prabhukrishna Maharabhushanam, Kasturi Rangan
Worldwide Hospitality and Tourism Themes (2015) 7 (3): 283–294.
Published: 08 June 2015
...Dr John Bowen, Dr Seyhmus Baloglu; Linchi Kwok (Lingzhi Guo); Feifei Zhang; Yung-Kuei Huang; Bei Yu; Prabhukrishna Maharabhushanam; Kasturi Rangan Purpose – The purpose of this study is to document how restaurant’s business-to-consumer communication strategies evolved on Facebook over time...
