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Keywords: Co-creation
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Journal Articles
Worldwide Hospitality and Tourism Themes 1–16.
Published: 23 July 2026
..., focusing on technologies such as GIS, artificial intelligence, big data, IoT and AR/VR. Findings The findings show that tourism digitalization is closely linked to governance, participation and experiential value creation. However, creative tourism, local participation and co-creation remain...
Journal Articles
Worldwide Hospitality and Tourism Themes (2022) 14 (1): 56–64.
Published: 31 December 2021
... in the economic benefits provided by tourism. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Sustainable tourism Destination branding Residents Social impact Sustainable development goals Brand identity Co-creation Rebranding The United...
