... to mitigate Covid-19 transmission within their operations, understand what consumers want and need in a Covid-19 environment and embrace and leverage technology to its full potential. Originality/value This paper should be of interest as it is speaks to today's challenges that confront the North American...

.... In-depth interviews were conducted with restaurant owners to understand the extent of adoption of digital marketing tools and how they have embraced the digital change in running their business operations. Findings Findings shed light on major changes in consumer behaviour and the readiness...