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Keywords: Consumer neuroscience
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Journal Articles
Worldwide Hospitality and Tourism Themes (2026) 18 (3): 421–445.
Published: 06 April 2026
... Neuromarketing Neuroscience tools Consumer neuroscience Tourism Hospitality Understanding the guest experience has become one of the most decisive elements of competitive advantage for organisations operating in the tourism and hospitality industry. However, this experience is shaped not only...
