..., currently demonstrates the greatest achievements in the culture heritage and creativity category. Originality/value This paper presents data and compares smart tourism development trends in the second largest cities in each Baltic country. Tourism 4.0 is another term for the same trend: the growing...

... believes that the tourism industry may – at least partially – adapt itself to the global pandemic and operate through a “new normal” during COVID-19. It is also claimed that there is no conflict between necessary international standards and local knowledge, creativity and adaptation measures. Mr Itsik...