Keywords: Customer loyalty
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Journal Articles
Journal Articles
Worldwide Hospitality and Tourism Themes (2009) 1 (4): 386–391.
Published: 16 October 2009
... gaming market expend on fostering customer loyalty. Practical implications This paper is written by a gaming industry executive for gaming industry managers. It contains conceptual as well as specific information on how to manage a player reinvestment program. Originality/value The player clubs...

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