Keywords: Customers
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Journal Articles
Journal Articles
Worldwide Hospitality and Tourism Themes (2012) 4 (3): 243–254.
Published: 08 June 2012
...John D. Pratten; Fabien Maréchal; Fabien Maréchal Purpose The purpose of this article is to examine the food provision in the public houses of a small town. Design/methodology/approach This research has been undertaken using a survey of customers and a series of structured interviews with pub...
Journal Articles
Worldwide Hospitality and Tourism Themes (2011) 3 (4): 298–307.
Published: 30 August 2011
... comments and concerns about research such as the need to make findings “relevant and applicable.” “We need industry support, especially gaining access and collecting data” (Dr Fevzi Okumus), and feedback should be stressed to make sure “the right thing is happening from a customer's perspective” (Tom...

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