... methods. Design/methodology/approach Both qualitative and quantitative methods were used in the study. In addition to a literature review, 4,718 customer reviews collected from TripAdvisor were subjected to sentiment analysis and TF-IDF-based text mining using Orange data mining software...

... and communications technology – especially the development and increasing penetration and use of the internet, has been widespread. The internet and its most recent evolution in terms of interactivity or the web 2.0 [1] , has had a revolutionary impact on all aspects of the tourism value chain: Data mining...