...Eşref Ay; Melik Onur Güzel Purpose The objective of this paper is to determine the impact of digital nomads on destination marketing. Design/methodology/approach The article was designed using a six-layer research onion. The research design was developed with an interpretive paradigm using...

...; market distribution channels; and customer relationship marketing (Willie, 2011). Canadian hotels Destination marketing Hotel marketing Social media Digital media Revenue management Marketing Hotels Canada Innovation In 1995, the government of Canada established...

...Haydn Ingram; Deborah Grieve; David Mwaura; David Acquaye; Sarnai Jargal Purpose The purpose of this paper is to explore the destination image of Mongolia held by actual and potential tourists, including how such images are formed and its implications in destination marketing. Design...

...‐lasting images with the viewer, thus creating marketing opportunities for destination marketing organisations (DMOs). Practical implications With greater understanding of the nature and power of filmic image, it is hoped that tourism DMOs may develop more effective strategies for attracting visitors...

...Vinnie Jauhari; Meghna Rishi; Sushma Bhat; Sanjaya S. Gaur Purpose This paper aims to address the issue of balance of power among stakeholders in the context of destination marketing and to offer direction for managing its diverse set of stakeholders. Design/methodology/approach A qualitative...