... Emerald Publishing Limited Licensed re-use rights only Visitors Sustainable strategies Overtourism Destination marketing organizations Locals Overtourism and tourismphobia have become buzz words while discussing tourism in the twenty-first century. With sophistication, globalisation...

... Publishing Limited 2013 Film Tourism Marketing Consumer behaviour Film‐induced tourism Destination marketing Destination marketing organizations Tourism behaviour is affected by myriad influences, some of which are more obvious than others. Goeldner and Ritchie (2009) suggest...