... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Tourism Artificial intelligence Disadvantages of artificial intelligence Dark side of artificial intelligence Digitalization Most definitions of artificial intelligence (AI) treat it as a subfield of computer...

...Liga Jankova; Anita Auzina; Andra Zvirbule Purpose The aim is to analyse a regional cultural tourism object in Latvia, focusing on the elements of smart tourism as an indication of opportunities provided by digital technologies and its practical application. Design/methodology/approach...

.... This combines with the practical solutions given in the articles. Findings The findings and conclusions of this theme issue focus on the factors affecting the development of smart tourism and smart villages, digitalization and innovation opportunities in the Baltic regions, and it provides an insight...

... for and the necessity of synergy between rural and smart tourism. As part of the study, a survey was conducted to identify the opinions of 63 rural tourism service providers from the Zemgale region. Findings The study found that rural tourism service providers use digital tools mainly for payment, communication...

... historical development, availability of resources, locations, and strategic development of the country show differences in development. Tartu conforms to the standards in all four categories. However, the category of digitalization receives the most attention and contributes to the positive smart destination...

...Ranjan Chaudhuri; Sheshadri Chatterjee; Demetris Vrontis; Antonino Galati; Evangelia Siachou Purpose In the post-COVID-19 era, the hospitality industry is rapidly moving towards digitalization, which requires employees to upgrade their knowledge and skills. Some employees resist those changes...

... physical and digital marketing communications in order to engage with consumers as a strategy for destination recovery and resilience. Design/methodology/approach This is a qualitative exploratory study involving three stages of action, applying two research approaches: (1) participatory action...

... Recovery Digitalization Best practices COVID-19 Rebuild tourism The European Union (EU) is an economic and political union between 27 countries that was created post the Second World War with the objective of fostering economic cooperation between countries and to avoid future conflict...

...) hotels respectively to understand the transition from traditional to digital marketing era and how are they using various social media marketing tools. Findings This study aims to inform how digitalization has benefitted the industry in various aspects and its comparison to the traditional marketing...