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Keywords: Emotional arousal
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Journal Articles
Worldwide Hospitality and Tourism Themes (2026) 18 (3): 378–389.
Published: 31 March 2026
... foundations and experiential contexts. GSR is primarily employed to capture emotional arousal and implicit engagement, particularly within food, dining, and service-related experiences, often in combination with complementary physiological and behavioral measures. Methodologically, the literature is dominated...
