...Sanjay Nadkarni; Richard Teare Purpose The purpose of this paper is to profile the Worldwide Hospitality and Tourism Themes (WHATT) theme issue “Expo 2020: What will be the impact on Dubai?” with reference to the experiences of the theme editor and writing team. Design...

...Sanjay Nadkarni Purpose This concluding paper aims to review the contribution made by this theme issue to the body of knowledge on Dubai as a host city for Expo 2020 and the impact of such mega events overall on the host destinations. Design/methodology/approach A content analysis...

...Sunitha K. Haneef; Zakiya Ansari; Ganga Bhavani Purpose The purpose of this study is to provide context to the evolution of tourist attractions in Dubai, retrospectively learn from the experiences of the Milan and Shanghai Expos and to highlight the tourist attractions of Dubai Expo 2020. In so...

...Sunitha K. Haneef; Zakiya Ansari Purpose The purpose of this study is to discuss the phases and kinds of marketing strategies being employed during the conduct of mega events such as expos. The study also aims to familiarize the reader with the detailed marketing strategies used by Dubai Expo 2020...

...Sanjay Nadkarni Purpose Expo 2020 is scheduled to open on October 20, 2020, and will be the largest mega-event to-date in the Middle East and North Africa (MENA) region, drawing in up to 300,000 visitors a day, half of them from abroad, in its six months of operation. The purpose of this paper...

... settlement, dependent on pearl fishing, trade and limited oil reserves. In 2018, it is now viewed as a futuristic city-state, rapidly expanding its global outreach and undertaking a range of high-profile development projects and acquisitions. The award of Expo 2020 has boosted government confidence...

... in the industry and synthesizes them in the context of Dubai’s path toward Expo 2020 by collecting practitioner input. Design/methodology/approach This paper provides continuity with the author’s previous WHATT article exploring SME website implementation by expanding its scope by analyzing...

...Stuart Jauncey; Sanjay Nadkarni Purpose – The purpose of this paper is to highlight and summarize the main findings of the theme issue: “Expo 2020: How is Dubai’s hospitality and tourism industry preparing?” by drawing on the discussion and recommendations across the collection of articles...

... for innovation within the application of ideas into industry processes. Innovation Hotel industry Dubai Five-star hotels EXPO 2020 Housekeeping operations © Emerald Group Publishing Limited 2014 As a reflection of the location itself and the key target markets (Saudi Arabia, India, UK...