..., screened and analyzed. Findings The review reveals a growing but methodologically and theoretically fragmented body of research on neurophysiological measurement methods in restaurant contexts. Eye tracking was the most frequently used measurement tool, whereas functional magnetic resonance imaging...

... methodology that combines eye-tracking technology and netnography to produce empirical, behaviour-oriented insights regarding visitor engagement and digital memory practices. Hungary serves as a case study to illustrate how these methodologies can improve ethical interpretation, display design and visitor...