.... These suggestions, in line with the qualitative paradigm, offer transferable perspectives for actors in similar contexts, rather than generalisable findings. Originality/value Gen Z is the next generation which will join the workforce. Unusually, this themed issue puts these young people at all stages...

... infrastructure, is an attractive destination for wellness tourism. This research aims to investigate the perception of Generation Z (Gen Z) on memorable experiences and future demand of wellness tourism in Klang Valley, Malaysia. Design/methodology/approach The research uses a quantitative cross-sectional...