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Keywords: Globalization of services
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Journal Articles
What needs re-thinking in services management in the dawning age of Asian travellers?
Available to Purchase
Worldwide Hospitality and Tourism Themes (2016) 8 (1): 97–104.
Published: 08 February 2016
... travellers Globalization of services Guest-host service encounters Numerous studies in services management have sufficiently covered cross-cultural issues, but many have not gone far beyond the conventional topics of intercultural sensitivity, diversity issues, identification of cross-cultural...
