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Keywords: High-touch
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Journal Articles
Techno-business strategies for enhancing guest experience in luxury hotels: a managerial perspective
Worldwide Hospitality and Tourism Themes (2021) 13 (2): 168–185.
Published: 31 May 2021
.... It also aims at gaining perspective about the challenges of technology adoption faced by the Indian luxury hotels that have traditionally been driven by high-touch, unscripted and personalised service. Design/methodology/approach This paper adopted a two-pronged methodology for data collection...
