...Sandeep Kulshreshtha; Ruchika Kulshrestha Purpose The purpose of this paper is to analyse the potential of “homestays” and also observe the trends related to this emerging concept in India. This paper also discusses various challenges faced by the owners of homestays. Design/methodology...

... for the continued sustenance of rural homestay tourism as a viable economic activity. Practical implications The study recommends that stakeholders offer additional commitment as formal assistance for homestay entrepreneurs is not a healthy option in the face of competitive development of modern hotel...