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Keywords: Hotel marketing
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Journal Articles
Worldwide Hospitality and Tourism Themes (2015) 7 (3): 229–241.
Published: 08 June 2015
... by an administrator to maintain content guidelines (O’Connor, 2008). Moreover, TA makes an effort to minimize fake reviews to secure the credibility of the “power of the crowd” (O’Connor, 2008). © Emerald Group Publishing Limited 2015 City hotels Hotel management Social media Hotel marketing...
Journal Articles
Worldwide Hospitality and Tourism Themes (2013) 5 (2): 205–218.
Published: 05 April 2013
...Chandana (Chandi) Jayawardena; Chandana (Chandi) Jayawardena; Andrew Horsfield; Joanne Gellatly; Paul Willie; Altaf Sovani Purpose This paper aims to analyse literature relevant to four imperative aspects of hotel marketing, to discuss current challenges and opportunities, and to make suggestions...
