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Keywords: Hybrid service models
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Journal Articles
Worldwide Hospitality and Tourism Themes (2026) 18 (2): 224–236.
Published: 19 February 2026
... Hybrid service models The integration of artificial intelligence (AI) into tourism services has increased over time, thereby enhancing tourists’ experiences (Garanti and Berjozkina, 2025) and assuming a broader set of roles in the field (Sia et al., 2024). Previous research has examined...
