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Keywords: Hybrid service models
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Journal Articles
Worldwide Hospitality and Tourism Themes (2026) 18 (2): 224–236.
Published: 19 February 2026
... integration into tour services to hybrid service models, with a particular focus on the James Bond experience operated collaboratively by AI and humans. Table 1 presents the details about the material, and Plate 1 illustrates a screenshot from the video. Tourism Thematic tours Tour guiding...
