... towards the integration of efforts made by airlines, airports and tourism boards. According to the UNWTO, 57% of the world’s tourists who travel across international borders each year were transported by air; thus, the importance of connectivity is crucial for the vision of any destination. Put another...

... and hospitality education and research in particular. The functional areas of the hospitality profession are explored, evaluated and then integrated as a holistic design to provide coherence, connectivity and linkages. Originality/value The paper illustrates an application of design thinking to hospitality...