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Keywords: Intelligence
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Journal Articles
Did the context of economic crisis affect the image of Portugal as a tourist destination?: The airlines’ perspective
Available to Purchase
Worldwide Hospitality and Tourism Themes (2014) 6 (5): 470–474.
Published: 10 November 2014
... was not affected. Portugal managed to use the increase in international exposure to publicise itself for the right reasons. The key to future success lies on markets intelligence. Originality/value – This article constitutes an original viewpoint based on TAP market experience and may be useful for tourism...
