...Semra Gunay; Erdal Arslan; Onder Yayla Purpose This concluding article synthesises the contributions published in the theme issue “Overcoming Barriers: New Perspectives on Tourism in Kazakhstan”. The article argues that barriers to tourism development in Kazakhstan should not be read solely...

...Halil Gunay; Almazhan Seitzhaparova; Beken Balapashev; Yusuf Cihangir Purpose This study aims to identify the biggest obstacles to tourism development in Kazakhstan from the perspective of young tourism entrepreneurs and innovators. Design/methodology/approach The study adopts a descriptive...

...Sema Ekincek; Ali Ekincek Purpose This study examines technological transformation in tourism through smart tourism, Hospitality 4.0 and creative tourism, and develops a context-sensitive Smart–Creative Integration Framework for Kazakhstan. Despite its strong natural and cultural tourism potential...

...Deni̇z Ateş Akkaya; Merve Özgür Göde; Symbat Nakhipbekova Purpose Gastronomy tourism is an important factor shaping destination competitiveness. Although Kazakhstan has high potential with its rich nomadic culture and authentic cuisine, it faces service-related challenges in meeting international...

...Öznur Akgiş İlhan Purpose This study aims to identify the perceptual barriers that weaken Kazakhstan’s destination image in the global tourism market and to examine the rebranding opportunities that may help overcome these barriers. The study is based on the assumption that destination image...

...Zhaxylyk Akimov; Deniz Karagöz; Dinmukhammed Shaikin; Dariga Jangeldina; Emin Atasoy Purpose This study aims to examine mainstream tourists' perceptions of authenticity within restaurant experiences in Kazakhstan, a developing tourism destination. Specifically, it seeks to identify...

... in these areas, it is important to understand their experiences regarding participation processes. This study aims, first, to determine how local life is perceived within the Katon-Karagai National Park (KKNP) in Kazakhstan through visitor feedback, and second, to address the limitations of this analysis...

...Burcu Kaya Sayarı; Eşref Ay Purpose Kazakhstan possesses a rich natural and cultural heritage, offering potential for tourism development. Although tourism flows had been heavily dependent on domestic tourism until the mid-2010s, the country began adopting strategies and programs to position...

... – The research is limited by the sample, which covers only two consumer segments presented in the Kazakhstan context. The paper provides managerial implications for agritourism service providers, who are doing or planning to start entrepreneurial activities in rural areas, marketing researchers focusing...