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Keywords: Madeira
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Journal Articles
Worldwide Hospitality and Tourism Themes (2017) 9 (6): 659–662.
Published: 04 December 2017
...Eduardo Jesus Purpose The Regional Government of Madeira has developed a re-qualification plan for the tourism sector to guide implementation of the recently launched tourism strategy for the destination. Design/methodology/approach The plan identifies the areas for intervention...
Journal Articles
Worldwide Hospitality and Tourism Themes (2016) 8 (6): 711–715.
Published: 05 December 2016
...Eduardo Jesus Purpose The purpose of this paper is to introduce Madeira’s new tourism strategy and demonstrate how it will lead the region to a new paradigm focused on a culture of service. Design/methodology/approach The paper is based on an analysis of Madeira’s strategic tourism...
