..., marketing ability, niche signature product and facility of tourist healthcare. Design/methodology/approach The study was conducted using a quantitative research approach. The researcher gathered data from selected Asian countries, including Thailand, Indonesia, India, Singapore and Brunei...

... studies with other ecotourism destinations. Practical implications Recognising the ecotourist’s motivation through push and pull factors should facilitate destination managers, marketers and the Langkawi Development Authority (LADA) in promoting Langkawi as an ecotourism destination via proper tourism...

... Licensed re-use rights only Marketing Promotion Text mining Data science Inclusive tourism Destination management organizations For the past few decades, tourism has grown significantly across the world showing rates outpacing the economy; for example, 2019 brought another year of strong...

... associated with the impact of Zika on tourism despite its recent surge in media. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Jamaica Marketing Destination image Zika Risky destinations Multiple destinations have struggled with a negative...

... to practitioners. Findings – The author identified four trends: millennials replacing baby boomers as the major business travel segment, increased use of mobile devices, dynamic pricing and marketing dollars shifting to social media. The implications of each of the trends are discussed. The findings provided...

... the first time-series or longitudinal-like analysis in social media research and yields meaningful findings. Marketing Facebook Restaurants Social media Business-to-consumer communications Longitudinal design Social media has become a critical force in influencing consumers’ purchasing...

...Victoria Louise Smith; Xavier Font Purpose – The purpose of this paper is to test whether volunteer tourism organisations are prepared to learn from feedback on the quality of their responsibility communications, and consider whether analysis and communication of results can influence market...

... official statistical data and other information available, the author takes a critical look at the evolution of the touristic market in Portugal prior to the Eurozone debt crisis, and reflects on the main challenges and possible solutions as they relate to the hospitality industry. Findings – Crisis...

...Chandana (Chandi) Jayawardena; Chandana (Chandi) Jayawardena; Andrew Horsfield; Joanne Gellatly; Paul Willie; Altaf Sovani Purpose This paper aims to analyse literature relevant to four imperative aspects of hotel marketing, to discuss current challenges and opportunities, and to make suggestions...

... Social media Marketing Internet Traditional marketing theory suggests that customers making a high‐involvement purchase decision follow a well‐defined path. The process begins with the “arousal of need” (Kotler et al., 2009), which motivates activity and is followed by a search...

.... Findings Findings supplement the authors' views about the importance of this issue for managing and marketing hospitality and tourism products more effectively. The model seeks to make explicit the stages in the process from image formation to purchase. Practical implications As both authors...

...‐lasting images with the viewer, thus creating marketing opportunities for destination marketing organisations (DMOs). Practical implications With greater understanding of the nature and power of filmic image, it is hoped that tourism DMOs may develop more effective strategies for attracting visitors...

...John D. Pratten; Fabien Maréchal; Rosalind Jones; Jennifer Rowley Purpose This article aims to address the paucity of research in relation to eating establishments and food marketing by focussing on the public house sector in the UK. Design/methodology/approach This research uses secondary...

... for government, industry and academia. 1. A growing economy. With its resilient and a growing economy, India enjoys steadily increasing GDP and an exponential growth in its service sector. 2. Urban growth. Indian hotel markets are maturing and the key game changers...

... Jauhari can be contacted at: vjauhari@iimtobu.ac.in © Emerald Group Publishing Limited 2012 Strategy Marketing Human resources Technology Finance Destination management Hospitality industry India The Indian hospitality industry is poised for considerably more growth in the years...

... in order to address the issue of crime in society and also the central questions as to how to punish criminality and how to address its root causes. Originality/value The paper identifies marketing implications for tourism destinations, especially in relation to the perceptions of a given destination...

...Ki‐Joon Back; John Bowen; Sudhir H. Kale; Mark T. Spence Purpose Most of the growth in casino expansion for the foreseeable future will take place in Asia. Western casino operators appreciate the immense opportunities afforded by the Asian markets, but judging by their performance abroad some have...

... entertainment options, such as live entertainment and restaurants at tourism destinations. © Emerald Group Publishing Limited 2009 Casinos Marketing Tourism development Betting Social problems United States of America The market for gaming, like most other markets, is segmented. In Las...

... to begin studying the gaming consumer. This paper provides direction for future study. Stowe Shoemaker can be contacted at: sshoemaker@uh.edu; sshoemaker@wu.edu © Emerald Group Publishing Limited 2009 Gaming Betting Casinos Marketing Consumer behaviour United States of America...

... Market Advisors. Findings This paper provides definitions for the components that make up player reinvestment, and how casinos measure those costs and the benefits that these investments contribute to their revenue streams. Further, the paper shows the range of expenditures that casinos in the US...