...Jorge Costa; Mónica Montenegro; João Gomes Purpose The study explores the concept of sustainability as a measure of tourism success from the perspectives of the Portuguese Promotional Tourism Boards. Design/methodology/approach The study reviews current approaches to defining sustainability...

...Richard Butler Purpose The study aims to explore the possibility of redefining success in tourism and measuring such a phenomenon by considering alternatives to economic factors, and to identify the ways such measurement could be implemented. Design/methodology/approach The study reviews...

... of measurement. Each of these areas is discussed with new material added to enhance the original discussions within the articles in this issue. Originality/value – This summary paper provides a glimpse into the articles in this issue. The discussion of the main themes provides insight into social media...