... nights”, and these have not proved as popular as might have been expected, so we were not the only pub to suffer in this way. The failure of the Mexican food was an even deeper mystery. A good chef, a good menu and a cheap price did not win customers. The almost central location should have been ideal...

... knowledge and understanding in relation to the provision of pub food. Needless to say, the menu should reflect the demands of the customer, rather than being what the owner or chef wants to offer. This requires some research, as diverse groups of customers may have very different requirements. The price...

... provision and a generalization about the economic benefits. Originality/value This article offers some knowledge and understanding in relation to the provision of pub food. Public houses Pub food Menus Food and drink Food industry United Kingdom There have been many attempts to define...

... licensees and their staff. Findings The findings suggest that there are several areas essential to effective food provision. These include the location of the pub, its atmosphere, the quality of the service, the menu choice, the price, the ambience of the outlet and its marketing. Research...