... licensees and their staff. Findings The findings suggest that there are several areas essential to effective food provision. These include the location of the pub, its atmosphere, the quality of the service, the menu choice, the price, the ambience of the outlet and its marketing. Research...

... provision and a generalization about the economic benefits. Originality/value This article offers some knowledge and understanding in relation to the provision of pub food. © Emerald Group Publishing Limited 2012 Public houses Pub food Menus Food and drink Food industry United Kingdom...

... the point where many within the sector speak of its provision as the great profit earner, the salvation of struggling licensees. John D. Pratten can be contacted at: J.D.Pratten@MMU.AC.UK © Emerald Group Publishing Limited 2012 Public houses Pub food Menus Food and drink United Kingdom...

... not attract such a travelling audience. Having said that, years ago a pub in a small village on the outskirts of Stoke‐on‐Trent began offering an evening menu. It consisted of steaks, with chips and peas. Unrefined, certainly, but its prices were low, and it attracted a huge following, and booking was vital...